Site SEO- Texas Search Engine Optimization Blog about search engine optizization, ranking, search engine promotion, search engine marketing (SEM), the internet and similar rants. All search engines are addressed from their positives to their less desirable attributes; SEO Metro biased. SEO-Metro is a Dallas-based company focusing on organic searches and quality link building.
Thursday, April 12, 2007
User Analytics
Recently a company announced it had a "new approach" to measuring users conversions, surfing habits, click-through rates, etc. It then proclaimed that its initial cost per lead was $500 per lead and had been reduced to $70 per lead after three months of interactive software. Seems like quite an expense that would be avoided with proper, organic SEO. Any company that can spend $500 to generate a lead should have a university classroom to tear apart the statistics, problems presented, leads, landing page stats, etc. to expertly work out the problems. My question is are these reports even valid. It seems it is just a marketing hype from companies that are either irresponsible, lazy or just ignorant of basic statistics, SEO and online marketing.
