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Sunday, May 18, 2008

Good Novice SEO Tips- Varying Synonymous Keywords

OK, once you get a large list of similar keywords (yes, look online and get a list of similar keywords to the exact keywords you are targeting) that one is targeting at the hopeful number of one major target keyword per page, we would like to use those similar words in constructing the page and keeping the actual keyword to a minimally accepted ratio/percentage to text in the page.

Authors can adjust the percentage of the actual text to target key phrase and overall text. Starting with a conservative percent of key phrase to text and possibly increasing the percent after several weeks may prove indicative of an increase or decrease in search results.


Varying some of these phrases will also help the human reader advance through the story without the redundant wording to drive up key phrase penetration to text ratio. Afterall, the actual reader is where any return of investment will occur.

Tuesday, May 13, 2008

Dallas SEO- Tips to Internal Linking

Internal linking can be a tool for increasing the weight of the total website bringing higher ranks in the results pages. SEO Metro's, Dallas SEO firm, likes to accentuate internal linking to increase weight and also to allow readers the ability to find the topics and interests that lie within sites that may otherwise not be found. Proper results of internal linking will connect the pages together in a logical manner that may gain link baiting, educating readers, strengthening site rank and otherwise entertaining readers that will keep them on the site and possibly provide sales or other desirable outcomes.

Properly structuring internal linking can allow users their own pace or options whether to access the links to further educate themselves or to skip the links if they know the subject or are otherwise not interested. The search engines will follow the links which can be seen as authoritative information if providing unique, concentrated, relevant material.

Internal linking structure can be allowed to bring more authority to sites regardless if visitors or users click on them. Search engines will follow and index the online material, if unique, brings not well-known information about the topic, and utilizes an approach not explored by other similar websites. Search engines can and will devour relevant text if the material is presented properly.

Proper advance research into the topic material can prove well worth the time. The proof of good internal linking will be in the pudding within a few short days of effort.


Monday, May 12, 2008

SEO and Keeping to the Topic

Our Dallas SEO firm, SEO Metro, finds that keeping our clients topics to single pages and focusing on subtopics underneath the heading does well with search engines; SEO topical design. Researching the subject does well with finding those subtopics and finding the buzz words that may help bring those users around that may benefit from the website.

An example would be: Dallas SEO with subtopics-
  1. link building
  2. content writing
  3. keywords
  4. search engines
  5. search engine marketing, etc.
A paragraph about each of the above could be made into a single page or incorporated into a lead/index page on a site where the subtopics become active links that lead into pages specific to each subtopic that increases the weight of the entire site in importance to the search engines.

The subtopics as individual pages may then be expanded to sub-subtopics that may explore in-depth knowledge and wisdom that makes rich pages that search engines love to index. Quality within those subtopics could bring extra traffic with well designed long-tailed keywords placed along with more popular keywords.

Planning the topical outline to sites will give great benefit in search engine indexing and will hopefully bring more desired targeted traffic.