Google on Microsoft- Yahoo Merge

Google must have its ears to the wall on the Microsoft Yahoo meetings where speculation is running. Google must surely have some concern over the ramblings and are probably meeting themselves to see where the search engine wars take their next battles.

If MSN and Yahoo do merge in their search marketing advertisement but remain separate as far as independent search engines strategies will be tweaked to keep bringing in traffic to both entities. So far everyone is tight-lipped but the news should come about soon. If no news happens then we will no it is a "no go" situation.

Microsoft Obtaining Yahoo!?

The New York Post reported earlier today that Microsoft is in negotiations with Yahoo! Microsoft is remaining hush about the meeting but a similar meeting happened last year with no results. Yahoo! shares rose 15% and yesterday their online marketing was worth a whopping $38 billion. Some analyst speculate that Microsoft may bid $50 billion for the search engine company but MS has indicated that some services are duplicated and would do them little good to purchase the whole company. Some analysts believe that Microsoft is attempting to gain Yahoo!'s online search advertising market.

Microsoft and Yahoo's share of the search advertising market would add up to 27 percent against Google's 65 percent but would bridge the gap in online ads with Google to just 13 percent.