Good Novice SEO Tips- Varying Synonymous Keywords

OK, once you get a large list of similar keywords (yes, look online and get a list of similar keywords to the exact keywords you are targeting) that one is targeting at the hopeful number of one major target keyword per page, we would like to use those similar words in constructing the page and keeping the actual keyword to a minimally accepted ratio/percentage to text in the page.

Authors can adjust the percentage of the actual text to target key phrase and overall text. Starting with a conservative percent of key phrase to text and possibly increasing the percent after several weeks may prove indicative of an increase or decrease in search results.


Varying some of these phrases will also help the human reader advance through the story without the redundant wording to drive up key phrase penetration to text ratio. Afterall, the actual reader is where any return of investment will occur.

Dallas SEO- Tips to Internal Linking

Internal linking can be a tool for increasing the weight of the total website bringing higher ranks in the results pages. SEO Metro's, Dallas SEO firm, likes to accentuate internal linking to increase weight and also to allow readers the ability to find the topics and interests that lie within sites that may otherwise not be found. Proper results of internal linking will connect the pages together in a logical manner that may gain link baiting, educating readers, strengthening site rank and otherwise entertaining readers that will keep them on the site and possibly provide sales or other desirable outcomes.

Properly structuring internal linking can allow users their own pace or options whether to access the links to further educate themselves or to skip the links if they know the subject or are otherwise not interested. The search engines will follow the links which can be seen as authoritative information if providing unique, concentrated, relevant material.

Internal linking structure can be allowed to bring more authority to sites regardless if visitors or users click on them. Search engines will follow and index the online material, if unique, brings not well-known information about the topic, and utilizes an approach not explored by other similar websites. Search engines can and will devour relevant text if the material is presented properly.

Proper advance research into the topic material can prove well worth the time. The proof of good internal linking will be in the pudding within a few short days of effort.

SEO and Keeping to the Topic

Our Dallas SEO firm, SEO Metro, finds that keeping our clients topics to single pages and focusing on subtopics underneath the heading does well with search engines; SEO topical design. Researching the subject does well with finding those subtopics and finding the buzz words that may help bring those users around that may benefit from the website.

An example would be: Dallas SEO with subtopics-

1. link building
2. content writing
3. keywords
4. search engines
5. search engine marketing, etc.

A paragraph about each of the above could be made into a single page or incorporated into a lead/index page on a site where the subtopics become active links that lead into pages specific to each subtopic that increases the weight of the entire site in importance to the search engines.

The subtopics as individual pages may then be expanded to sub-subtopics that may explore in-depth knowledge and wisdom that makes rich pages that search engines love to index. Quality within those subtopics could bring extra traffic with well designed long-tailed keywords placed along with more popular keywords.

Planning the topical outline to sites will give great benefit in search engine indexing and will hopefully bring more desired targeted traffic.

Click Fraud Agency Reports Abuse is Down

Click fraud is down, strengthening the major 3 search engines' fight against click abuse. Clickforensics.com reports that click fraud is down from 16.6% in the 4th quarter of 2007 to 16.3% in Q1 of 2008, strengthening PPC campaigns.

Free Links with Work

That's right; free links with work, labor. The research begins where to get the links. I forever have web directories not willing to give 'free' links.

Lists of link directories are most helpful to get free links through just pure labor; mostly laborous with questionable outcomes [lately].

But, Link Building, is what becomes a permanent, much wanted, strategy that builds rather than remains stagnant, which can be a boredom.

Dallas SEO- Copywriting

SEO Metro provides quality content writing for small business websites that can draw traffic to increase return of investments. Professional content writing provides unique content that search engines desire and will list properly in the search engine results pages when properly written.

Thorough research provides the ability to utilize relevant keywords and top information that the search engines can properly index and return results from short-tailed and long-tailed keywords that can start traffic in relatively short term to deliver the traffic that can start building businesses from a solid foundation.

The consistent use of proper SEO copywriting throughout a website can be a powerfully strong tools that can drive daily traffic on a regular, consistent span over time. The strong content can also be successfully used on blogs, advertising, backlinks and other relevant company material that can provide the reader useful information along with the search engines ability to properly index the material where desired.

SEO Metro's Dallas SEO firm can provide single web page content writing or content writing for the entire site; no project is too large or too small.

Rumors Continue About Microsoft-Yahoo! Acquisition

Rumors continue on the web about a possible continuing Microsoft acquisition of Yahoo! Yahoo!'s SEC filing last week stated that it considered its value to be significantly underestimated. It appears Microsoft is still pursuing Yahoo! Interesting to see what would become of Yahoo! search if a buyout ensues. The buyout would not affect, SEO Metro that much as Google is the primary search engine that pages are tuned.

Microsoft Defends Yahoo! Bid

Microsoft Executive, CEO Steve Ballmer, defends its bid on the competitive search engine Yahoo! saying the offer is fair. After the bid refusal Microsoft's stock has declined which has sent the deal into multiple problems with price structuring; a factor Microsoft wants to deny. The deal was originally worth $44.6 billion but is now considered valued at $40.9 billion. Yahoo!'s stocks are slightly rising compared to a flat stock price for Microsoft.

SEO-Metro's Dallas SEO firm doubts anything substantial will come about the back and forth deliberations or the wanted deliberations Microsoft wants.

Ask.com Keeping TEOMA

Ask.com is keeping TEOMA and reports that another blog's speculation was not true. Ask is not abandoning TEOMA as we jumped the gun and erroneously reported on the last blog what we had read. Our apologies to Yahoo! even though we don't think the search engine part of Yahoo! is actually that great. Sorry, but losing TEOMA may be a beginning not an end.

Ask.com Search Problems

Ask.com, CEO Diller, is purportedly not impressed with the outcome of Ask.com and many think that the search engine in use, TEOMA, may be abandoned to have Google's search results returned in Ask.com's user interface.

It seems the search engine cannot achieve an independence to the top three, Google, Yahoo! and MSN even with a multi-million dollar advertising campaign. Users have noticed lately that sponsored results are now showing above the organic results which hints that the given results are not quiet as good as the sponsored results; a move that Google has no apologies nor shame when supplying several sponsors above the organic results.

Burying organic search results does little to help search engine optimization but does alot to help paid sponsored results.

Yahoo! Distracted by Microsoft Bid

Yahoo! Executives admitted in their annual report that the top executives had been distracted from regulart duties by the unwelcomed bid by Microsoft to take over its holdings for a $44.6 billion bid. Yahoo! reports that advertisers, publishers and key employees may not want to wait out any future negotiations that would leave those parties without their partnership with Yahoo! if a future takeover is successful.

Yahoo! also has 7 lawsuits pending against it, according to SearchEngineJournal, related to the Microsoft bid turndown.

Microsoft Desires Yahoo! Engineers

Microsoft has let it be openly known that they wish to acquire the search engineers at Yahoo! in order to keep up the competition with Google. Bill Gates, according to CNET, says because Yahoo! has expanded beyond just a focus on media and into breakthrough technology that will improve searches that it desires to acquire Yahoo!. Mr. Gates explained that the technology is expanding so quickly that it takes much energy to keep up with the constant changes.

It seems like energy is the drive that makes the most of search engine companies including search engine optimization companies that can be limited with synergy because of heavy work loads or lack of employees to get tasks started much less completed.

MSN/Yahoo! Deal Fizzling?

Soon to be reported on SEO Metro is rumors that the MSN deal acquiring Yahoo! is going down the pot in a fast way. Some anonymous sources are reporting Yahoo! is insulted with the 44.6 Billion dollar offer of acquisition.

Knowing such internet acquisition/attempts in the past of large corporations should leave no common citizen surprised.