Google Announces Ad Traffic Quality Resource Center

Google announced its Ad Traffic Quality Resource Center that will help educate consumers who purchase Adwords. The resource center will have blogs by Google engineers, articles, presentation and other material to help consumers understand and combat click fraud and to help consumers with ad quality. The resource center is said to "be a work in progress" that will continue to add more resources.

Texas SEO reported that click fraud was at 16%, a new all-time high. More website owners may be moving to search engine optimization in order to branch out their online marketing with organic search in mind. Long lasting results may be more in order for a balanced marketing approach versus relying 100% on Adwords and other search engine paid results. A benefit also it to work on long-tailed keywords that can more easily achieved for top search result positioning.

Click Fraud

Click Forensics of Austin Texas has announced an increase of click fraud for the first quarter of 2007 at 14.8% which is up from 14.2% from the last quarter of 2006. Also interesting to note is that higher priced keywords from $2.00 and up was up to 22.2% click fraud.

Advertisers may soon realize that organic search engine optimization is the preferred way to proceed over the long haul. Admittedly, pay-per-click may be the best way to proceed for commercial websites to gain immediate revenue and traffic but that may come at a premium for small to medium sized businesses.