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Saturday, April 21, 2007

Click Fraud

Click Forensics of Austin Texas has announced an increase of click fraud for the first quarter of 2007 at 14.8% which is up from 14.2% from the last quarter of 2006. Also interesting to note is that higher priced keywords from $2.00 and up was up to 22.2% click fraud.

Advertisers may soon realize that organic search engine optimization is the preferred way to proceed over the long haul. Admittedly, pay-per-click may be the best way to proceed for commercial websites to gain immediate revenue and traffic but that may come at a premium for small to medium sized businesses.