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Wednesday, April 11, 2007

Indexability for SEO

The ability for search engines to not be able to index pages is an often unforeseen variable in SEO. Take for example SEO Metro's client Dallas Computer Repair. This website at one time had another template that was indexable by MSN search engines and Yahoo! search engines but was not able to be easily indexed by Google. Problem? Well, yeah with Google having 50% of the searches worldwide daily. The aforementioned website is now able to be crawled by all the major search engines which has made a huge difference in traffic.

The reason that Google was unable to crawl the content was most likely the amount of code that preceded the actual content. The new web template is much cleaner with dramatically less code preceding the content. It took some time, a few months, before the search engines would properly place the site. It was as if the site had launched for the first time minus the filtering time a new site is given.