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Sunday, April 29, 2007

SEO and Page Rank

Often new search engine optimization enthusiasts discuss page rank(PR) and their disappointed that the page does not achieve a higher score. Page rank is nothing but an "indicator" of how popular a page is or not. Pages that have a PR0 may just as well out rank a page that has a significantly higher score.

I have had a site with absolutely no page rank that was positioned "above the fold" for a local highly sought after topic. Finally, when I sought out some inbound links the page rank jumped from PR0 to PR3 almost overnight. I really never watched it that closely but when I checked it had suddenly taken a big jump.

Now with a page that has a high PR that links to another page or website will help that page more than a page linking to it with no page rank. A web page with one PR3 linking to another page or site is more valuable than three PR1's linking to it and so forth.

And finally, do consumers value page rank when they visit a site? Most consumers have no idea what page rank is and could really care less. After all, is the product that is being sold relevant to the page rank?