Quality link building requires good decision making in order to give the best return of investment (ROI). Search engines have their own proprietary algorithms of course which they ultimately determine that value of the link but we have the final decision in where we put our links and if we are going to pay for directories, taking into decision making process that Google is devaluing paid text links.
Industry related links are the best choice and one-way incoming links are favorable over reciprocal linking. One way of finding industry related back links is to check the competition's backlinks. Also of course is the page rank of the webpage that is linking back to your site including the text link and description or way in which the link is incorporated into a text document.
Ways to Achieve Ranking Through Link Building
Industry related links are the best choice and one-way incoming links are favorable over reciprocal linking. One way of finding industry related back links is to check the competition's backlinks. Also of course is the page rank of the webpage that is linking back to your site including the text link and description or way in which the link is incorporated into a text document.
Ways to Achieve Ranking Through Link Building
- As previously stated, Google frowns upon paid text links, however other search engines to not penalize or devalue paid text links. Search other competitors and see if they are using paid text links within industry topic sites. If you site is devalued with the text link their site will also be devalued but that needs to be taken into consideration; a conservative view may be the best approach long term. Another factor to consider in paid text links are the potential traffic the link may be. Bottomline is ROI for SEO efforts.
- Web directories are another consideration. High quality web directories bring good links along with some traffic which is a big plus. Yahoo's directory and DMOZ directory are nice especially taking into account that Yahoo's directory charges $299. Dmoz directory is human edited as with many other directories but it has high quality listing on high page rank pages but the drawback is it can take months to get listed.
- Blogs are important for link building and SEO . Quality blogs can be built that brings the latest industry news and issues and links them back into the site. Deep-linking strategies can also be built where new pages on the site can instantly be linked.
- Quality Content for Link Baiting is also important. Quality content will prompt other webmasters to link to you in order to further explain their positions and give examples and further educate their readership.
