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Monday, August 13, 2007

Online Ad Spending Expected to Explode in 2011

An article by MediaPost reports that online ad spending will explode by 2011 and is expected to reach $61.98 Billion, surpassing newspaper ads. The report by Veronis Suhler Stevenson explains that consumers are spending 19.8% more time on the internet and with video games, consumer-supported media, compared to 2001 and that ad-supported media like broadcast television and newspapers has fallen 6.3% since 2001.

This is good news for search engine optimization firms like Texas SEO as that challenge will be to get clients to the top of the SERPs without the dependency on ad purchases. Why not choose good keywords and put a little time and money in the promotion to gain a more permanent presence versus an expensive ad campaign.