Well, the first graduate of the Search Engine Marketing Professional Organization (SEMPO) has graduated and now the big fanfare as reported on DMNews. SEO Metro is just a little curious about this certification and poses a few questions not to be disrespectful or demeaning just some brutally honest questions from someone who holds advanced college degrees that are recognized world-wide. I am not trying to be arrogant here nor want to like some snob but some type of standards need to be met if SEMPO is wanting to use this as an industry standard.
- What body of professionals are backing this SEO certification besides SEMPO?
- What are the teachers credentials within the SEO community and within the educational community both as mutually exclusive credentials?
- If the Board of Directors from SEMPO are standing behind this, what is their educational level outside of SEO and within SEO?
- Where did the educational material come from?
- Where did the testing material come from?
- What empirical evidence is presented to back the material?
- What statistical knowledge is expected in completing the SEO certification?
- Does the certification use software to conduct search engine optimization or is the optimization completed by theory.
- Is the test readily available?
- Do I have to pay for the educational unit or can I just take the test?
