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Monday, May 12, 2008

SEO and Keeping to the Topic

Our Dallas SEO firm, SEO Metro, finds that keeping our clients topics to single pages and focusing on subtopics underneath the heading does well with search engines; SEO topical design. Researching the subject does well with finding those subtopics and finding the buzz words that may help bring those users around that may benefit from the website.

An example would be: Dallas SEO with subtopics-
  1. link building
  2. content writing
  3. keywords
  4. search engines
  5. search engine marketing, etc.
A paragraph about each of the above could be made into a single page or incorporated into a lead/index page on a site where the subtopics become active links that lead into pages specific to each subtopic that increases the weight of the entire site in importance to the search engines.

The subtopics as individual pages may then be expanded to sub-subtopics that may explore in-depth knowledge and wisdom that makes rich pages that search engines love to index. Quality within those subtopics could bring extra traffic with well designed long-tailed keywords placed along with more popular keywords.

Planning the topical outline to sites will give great benefit in search engine indexing and will hopefully bring more desired targeted traffic.