SEO Resellers?

After receiving a call today asking about our SEO business, I was surprised to hear of another SEO company asking another firm to resell their product. I don't understand why they would ask our Texas SEO firm to give them clients for a 20% cut in their profits gained from giving them our clients.

Perhaps they think (1) we are swamped with customers and willing to give them up, which is not true yet since this search engine company is new or (2) that we just market services but don't actually perform services, untrue, or (3) we would justify sending them clients since they can do a better optimization which is doubtful as the telemarketer claimed they have 6,000 clients.

And why would we risk our reputation by sending them to an SEO company that currently has 6,000 clients. It certainly sounds like they perform quantitative versus qualitative services.

Google Announces Ad Traffic Quality Resource Center

Google announced its Ad Traffic Quality Resource Center that will help educate consumers who purchase Adwords. The resource center will have blogs by Google engineers, articles, presentation and other material to help consumers understand and combat click fraud and to help consumers with ad quality. The resource center is said to "be a work in progress" that will continue to add more resources.

Texas SEO reported that click fraud was at 16%, a new all-time high. More website owners may be moving to search engine optimization in order to branch out their online marketing with organic search in mind. Long lasting results may be more in order for a balanced marketing approach versus relying 100% on Adwords and other search engine paid results. A benefit also it to work on long-tailed keywords that can more easily achieved for top search result positioning.

Wikipedia Editors Exposed

SEO Metro has been amuzed about the story of the CalTech student who developed an unofficial Widipedia tool that can detect which IP addresses edit Wikipedia. The Wiki story about edit tracing talks about high profile government agencies and corporations who come into Wikipedia to edit any negative comments that arise about the entity they represent. It appears these high profile corporations have people hired just to perform 'online damage control'.

Curiously, do these editors have SEO titles or maybe more appropriately Public Relations titles within a Search Engine Optimization department? Obviously, they are there not just to perform damage control with readers but to accomplish damage control with search engines.

Agencies noted for such behavior include Diebold (voting machine manufacturer), Scientology, Dow, ExxonMobil and Disney among the top spinsters.

Texas SEO- #1

Well SEO Metro's first goal has been reached and that is getting the #1 position for Texas SEO and SEO Texas on Google's Search Engine Results Page (SERP). Not bad I must say for a company that has been on the web for 4 1/2 months. The results may go up and down as Google makes adjustments but we are still satisfied.

The next goal is to reach the top of the fold for Dallas SEO on Google. Although the keyword has approximately 1.93 million documents compare to Texas SEO having approximately 2.2 million documents the competition for Dallas SEO may prove to be challenging. SEO Metro will begin the Dallas campaign within the next several weeks after some adjustments are made and more solidification of off-page optimization is accomplished.

The next goals to achieve are the global keywords "SEO" and "Search Engine Optimization" that will be quite a daunting task, ongoing as long as the site is in existence.

Squidoo Showing Again in Google Results

Well, it seems Google's results are now showing Squidoo entries so Texas SEO has now added an SEO page to Squidoo. Like there is no other avenues to pursue at the moment or where time cannot be better spent. We thought it would be some fun plus it will be amuzing to see where we can take it whether successful or not. It may well turnout to be another good avenue for linking, announcements, buzz, etc.

No content has been added but it has been setup in a temporary fashion and will be adjusted accordingly as time goes by and as Squidoo is figured out in all its aspects, plugins, etc. This blog is now shown with the last 10 entries of Site SEO Blogger along with another 5 SEO blogs showing from Google's results which hopefully may prove to be of user benefit.

Online Ad Spending Expected to Explode in 2011

An article by MediaPost reports that online ad spending will explode by 2011 and is expected to reach $61.98 Billion, surpassing newspaper ads. The report by Veronis Suhler Stevenson explains that consumers are spending 19.8% more time on the internet and with video games, consumer-supported media, compared to 2001 and that ad-supported media like broadcast television and newspapers has fallen 6.3% since 2001.

This is good news for search engine optimization firms like Texas SEO as that challenge will be to get clients to the top of the SERPs without the dependency on ad purchases. Why not choose good keywords and put a little time and money in the promotion to gain a more permanent presence versus an expensive ad campaign.

Spock in Beta

Spock, the "people search" engine is now in beta, according to Texas SEO, and opened to the public versus a member login. Reports came in that the searches were slow which indicates a significant amount of traffic that the search company may not have expected. The company may have to increase its hardware and internet service to accompany the many of folks that will come to it to search for friends and others. The people search engine is a growing number of vertical search engines coming online.

WhitePages.com is rumored to be now repositioning in accordance with competition that is springing up in the "name world".

Answers.com Blames Google on Traffic Demise

Answers.com took a rare move in announcing on their Press Release that their internet traffic is down 28% do to a shift in Google's algorithm. Answers.com stated reliance on search engines was the main reason to purchase Dictionary.com

Answers.com would probably fair better to hire a search engine optimization company versus blaming a major shift in Google. Answers says the traffic decline started last week and that they 'are diligently working to determine the algorithm shift change and to address that before the next quarterly meeting'.

Seems to be rational that they would be paying attention to algorithms and SEO news on a regular basis so no major breakdowns occur. Also to note; there has been no major shift in Google's algorithm that we can ascertain.

Google May Recognize Underscores

Google may recognize underscores as word separators in URLs like they have been doing with hyphens. Google may now be among the major search engines, Yahoo and MSN Live that have been recognizing this naming convention in the past, according to Texas Search Engine Optimization.

URLs using hyphen naming conventions like http://www.seo-metro.com/search-engine-optimization.html may be seen and indexed the same as URLs with the naming convention using underscores http://www.seo_metro.com/search_engine_optimization.html

Web authors who have used the underscore file naming in the past should be pleased and may see some positive positioning in search results and a possible increase in traffic if Google recognizes the naming convention.